Our Top 3 Local Tulum Brand
Forget about the fleeting trend of tribal kimonos and tuluminati hats: Tulum’s fashion is much more than this. It’s a way of dressing and decorating oneself as an extension of the environment and energy of the place. Primitive and organic as its natural landscape; timeless as its beauty.
Here are 3 local brands that best translate Tulum into fashion for their craftsmanship, use of materials, and vision.
ZAK IK - by Azulik
A boutique that inspires us to rethink fashion is located at the entrance of the iconic and nature-inspired hotel, Azulik, in Tulum Beach.
Collecting the work of local artists and visionary brands from all over the world, this boutique will immerse you in a mystic and timeless atmosphere. From clothing, jewelry, and accessories to home decor (at Bazaar Ik, next door), every item in these shops - not to mention the architecture of the place itself - seems to belong to a distant and ancient time. A time when technology still didn’t rule our lives and nature was the only true inspiration.
Azulik’s boutiques try to rescue ancient manufacturing techniques from different parts of Latin America and fuse them with innovative design. Garments, macramé, ceramic, wood, and glass pieces, all result from local artisans' experience and careful hands.
Caravana Land
Think long dresses, wide trousers, all-natural fibers, fringes, wrap-around strings, feathers, and leather accessories. Think ancestral, native, wild, and empowering.
Caravana creates timeless pieces beyond fashion or season, committing to preserving the magical and mysterious Mayan culture and its traditional artisanal techniques.
All their pieces are locally handmade in their workshop in Valladolid (a picturesque colonial town 100 km inland from Tulum), each taking lots of hours and dedication to create.
Founder and Creative Director, Jacopo Janniello, sums up their essence and artisanal process in the concept of “Neo-artesanía”: the combination of ancient handcrafting techniques with today’s latest ideologies. Less waste and impact, less mass production, natural textile dyes, and entirely manufactured in Mexico. Caravana sets the trend (and good example) for all other fashion brands in Riviera Maya.
Jirisuda Designs
Fashion takes on a whole different meaning with Jirisuda Designs. It’s not something volatile, on-trend, or popular in a specific time and region. It’s quite the opposite. Jirisuda’s fashion is designed to be forever: timeless, simple, and perfectly classic no matter when or where you wear it.
Located in the heart of Tulum beach, the boutique was born with an all-women team, inspired by “classic romance in life” and handcrafting each piece with love. Textiles made of natural fibers and 100% Mexican cotton are carefully handpicked and delivered to the hands of local artisans. A “Cottage Industry” that promotes local craftsmanship and a slow type of fashion.
Like in the old times, when buying a piece of clothing meant you had to visit the boutique, the brand promotes a personal buying experience and doesn’t ship abroad.
To wear Jirisuda, you must have been to Tulum, tried on a dress, fallen in love with it, and created beautiful memories that will forever take you back to that moment.
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